Meet the Detectives

Want to grow faster, solve challenges and find new opportunities?

As a strategic marketing consultancy The Brand Detectives is focused on hunting down sustainable growth for courageous consumer brands facing tough challenges.

With over 15 years' experience gained as a senior marketer developing and turning around well known FMCG consumer brands, Fiona Lomas founded The Brand Detectives to support clients to deliver their growth plans, despite the challenging commercial environment. 

Based in Birmingham (UK), we take on cases for clients across the UK & Europe and can work in both English and German

You'll work directly with Fiona, plus experienced associates when a project requires additional resources, or particular specialist input. 

If you want to find out more about our approach and how we can support your brand and business, call to arrange a no-obligation case consultation

How Can We Help?


Brand Reinvention

"I worked closely with Fiona for 6 months, she did a great job with our brand refresh. She is capable and competent and will add value to any business." Owner & CEO, European Food Business

Strategic Thinking

"Fiona is a strategic marketeer who can also manage the detail where required. She is passionate about building brands as well as having a good commercial viewpoint." European Marketing Director, Beauty Brand 

Making It Happen

"Fiona demonstrates a great mix of strategy and making things happen. Her presence and ability to convince even the more sceptical of sales people was a differentiating skill." Sales Director, Global Health & Beauty Business

Working Together

"Fiona is a classically trained Marketer with a breadth of experience across the Marketing Mix. She is a great people person who builds dynamic working relationships across a business." Marketing Director, UK Food Business

Technical Projects

"Fiona's appreciation of what it takes for Marketing and IT to work effectively together has ensured the smooth interaction of our teams and enabled us to deliver some highly successful projects together." Web Development Manager, Multi Channel Fashion Retailer 

Commercial Focus

"Fiona is a strategic and creative brand marketeer with a passion for developing compelling brand and porfolio propositions. Her recommendations are founded on insight led consumer and shopper rationale, as well as having a clear commercial benefit for both brand owners and trade customers." Category Controller, UK Food Business


Sign up to receive our latest news, blog articles, including case files from our consultancy work and our investigations into marketing today.