{"version":"https://jsonfeed.org/version/1","title":"The Brand Detectives","home_page_url":"https://thebranddetectives.com","description":"The Brand Detectives","author":{"name":"The Brand Detectives"},"items":[{"id":"https://thebranddetectives.com/the-incident-room/f/strategy-2020-the-case-for-playing-to-win","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/QBzox7x\"/><p>Case File: #005 Beyond survival: Three questions to clear the way for future brand growth. </p>","url":"https://thebranddetectives.com/the-incident-room/f/strategy-2020-the-case-for-playing-to-win","title":"Strategy 101 : The Case for Playing to Win","summary":"Case File: #005 Beyond survival: Three questions to clear the way for future brand growth. ","date_modified":"2020-04-21T17:32:02Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/5-questions-to-answer-before-hiring-a-marketing-agency","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/03147d99-40f2-4e89-9587-b45a236d8298/Copy%20of%205%20Questions%20Before%20Hiring%20a%20Marketing%20.png\"/><p>Case File: #004 - Understanding the importance of a clear strategy before investing in marketing communications.</p>","url":"https://thebranddetectives.com/the-incident-room/f/5-questions-to-answer-before-hiring-a-marketing-agency","title":"5 Questions to Answer Before Hiring a Marketing Agency","summary":"Case File: #004 - Understanding the importance of a clear strategy before investing in marketing communications.","date_modified":"2019-09-30T18:25:04Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/oddbins-is-this-the-bin-end","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/03147d99-40f2-4e89-9587-b45a236d8298/More%20Than%20I%20Should.png\"/><p>The Brand Detectives Case File : #003</p>","url":"https://thebranddetectives.com/the-incident-room/f/oddbins-is-this-the-bin-end","title":"Oddbins : Is this the bin-end?","summary":"The Brand Detectives Case File : #003","date_modified":"2019-04-21T14:12:53Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/getting-personal-with-personalisation","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/03147d99-40f2-4e89-9587-b45a236d8298/Mother_s%20Day.png\"/><p>The Brand Detectives Case File : #002</p>","url":"https://thebranddetectives.com/the-incident-room/f/getting-personal-with-personalisation","title":"Getting Personal with Personalisation","summary":"The Brand Detectives Case File : #002","date_modified":"2019-04-01T11:34:45Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/case-1-courageous-business","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/D1QyVEa\"/><p>The Brand Detectives Case File : #001</p>","url":"https://thebranddetectives.com/the-incident-room/f/case-1-courageous-business","title":"WANTED! Courage in Business : REWARD OFFERED  ","summary":"The Brand Detectives Case File : #001","date_modified":"2019-01-09T23:30:33Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/the-greatest-product-test-ever","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/03147d99-40f2-4e89-9587-b45a236d8298/d8218ba1-6493-438e-ae76-06235affd7ce.jpg\"/><p>Author: Fiona Lomas, Founder & Director, The Brand Detectives</p>","url":"https://thebranddetectives.com/the-incident-room/f/the-greatest-product-test-ever","title":"The Greatest Product Test Ever?","summary":"Author: Fiona Lomas, Founder & Director, The Brand Detectives","date_modified":"2018-01-27T17:00:00Z"},{"id":"https://thebranddetectives.com/the-incident-room/f/is-maths-anxiety-holding-back-brand-marketers","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/85896\"/><p>Author: Fiona Lomas, Founder & Director, The Brand Detectives</p>","url":"https://thebranddetectives.com/the-incident-room/f/is-maths-anxiety-holding-back-brand-marketers","title":"Is 'maths anxiety' holding back Brand Marketers?","summary":"Author: Fiona Lomas, Founder & Director, The Brand Detectives","date_modified":"2017-11-27T18:00:00Z"}]}