BRAND CONVICTION® is defined as a strong attitude, attachment or affection consumers have towards a brand.
"True Brand Conviction is built upon a rational and emotional attachment to a brand. When internal teams, retailers, and consumers all have Brand Conviction it delivers stronger commercial results."
Fiona Lomas, Founder & Director - The Brand Detectives
The benefits of building Brand Conviction:
Find out more about our marketing and brand consultancy services to help you unlock Brand Conviction below.
Getting time to unlock strategic challenges can be tough.
Our Solve It! Sessions are designed to tackle a specific question or hypothesis, either 121, or in a very small group. Working together we clarify the problem and work through the marketing challenge.
Have you got a strategic challenge but other priorities mean your team can’t get to it? We can work as an extension of your marketing team to ensure you hit your deadlines. You'll not only get a thorough analysis and recommendations, but we can also support with the project execution too.
Getting the right people in a room to generate ideas, solve problems and make decisions, can save weeks of work and stakeholder alignment. External facilitation services offer fresh perspective, a variety of tools and approaches, and ensures the whole team can fully contribute on the day.
Our strategy coaching services support leaders and teams to deliver winning strategies and build team capabilities. We work with you to make more effective strategic marketing choices, offering a sounding board and external perspective.
We often find that simply talking through your brand plans with someone outside your organisation can help to identify opportunities and areas that could benefit from greater focus. With an objective approach, we can support you to strengthen your strategic marketing plans and help maximise growth.
Often businesses look to new products and services to support their growth objectives. We can work with you to develop an on-going innovation process to identify market opportunities and develop compelling ideas, including all the process steps necessary to bring them to life.
Businesses often hold extensive commercial, marketing and customer data, market research reports and prior analysis, but don't have the time to interrogate these key resources for trends, new opportunities and growth potential. We can take the pain out of this process and prepare an interrogation report for you focused on opportunities.
Through deep analysis of revenue, profit and customer mix you can uncover opportunities to grow your business through targeting different purchase and usage occasions for your product and services. We can undertake the analysis and prepare a report with clear recommendations.
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