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filler@godaddy.com
BRAND CONVICTION® is defined as a strong attitude, attachment or affection consumers have towards a brand.
"True Brand Conviction is built upon a rational and emotional attachment to a brand. When internal teams, retailers, and consumers all have Brand Conviction it delivers stronger commercial results."
Fiona Lomas, Founder & Director - The Brand Detectives
The benefits of building Brand Conviction:
Find out more about our marketing and brand consultancy services to help you unlock Brand Conviction below.
Getting time to unlock strategic challenges can be tough.
Our Solve It! Sessions are designed to tackle a specific question or hypothesis, either 121, or in a very small group. Working together we clarify the problem and work through the marketing challenge.
Getting the right people in a room to generate ideas, solve problems and make decisions, can save weeks of work and stakeholder alignment. External facilitation services offer fresh perspective, a variety of tools and approaches, and ensures the whole team can fully contribute on the day.
Have you got a strategic challenge but other priorities mean your team can’t get to it? We can work as an extension of your marketing team to ensure you hit your deadlines. You'll not only get a thorough analysis and recommendations, but we can also support with the project execution too.
Our strategy coaching services support leaders and teams to deliver winning strategies and build team capabilities. We work with you to make more effective strategic marketing choices, offering a sounding board and external perspective.
Our bespoke and customised training modules are designed to help teams develop an investigative approach to brand building, searching out true insights, managing their brands for the short- and long-term, and developing innovation that meets real needs.
Find out more about our training offering here.
Brands we work with find it invaluable to have external support to plan and facilitate the brand planning process. You get outside perspective, session facilitation so you don't need to keep your team on track. With an objective approach, we can support you to strengthen your strategic marketing plans and help maximise growth.
Often businesses look to new products and services to achieve their growth objectives. We can work with you to develop an innovation process to identify market opportunities and develop compelling ideas, including all the process steps necessary to bring them to life.
Flat structures and pressure to do more with less often leaves marketing leaders with little scope for coaching and developing their most promising talent. With nearly two decades nurturing early career talent, we can offer development coaching to help them navigate challenging projects and prepare them for future roles.
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