The Brand Detectives
The Brand Detectives
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Consultancy Services

Building Brands with Conviction™

BRAND CONVICTION® is defined as a strong attitude, attachment or affection consumers have towards a brand.


"True Brand Conviction is built upon a rational and emotional attachment to a brand. When internal teams, retailers, and consumers all have Brand Conviction it delivers stronger commercial results."

Fiona Lomas, Founder & Director - The Brand Detectives


The benefits of building Brand Conviction: 

  • Delivers alignment across internal teams 
  • Supports key stakeholder engagement
  • Builds retailer commitment
  • Develops positive cognitive and affective brand attitudes among consumers 
  • Increases brand consideration, trial, repeat and loyalty


Find out more about our marketing and brand consultancy services to help you unlock Brand Conviction below. 

Brand Strategy Consultancy Services

Fiona Lomas, Founder & Director of The Brand Detectives, shown wearing detective-themed outfit.

SOLVE IT! Strategy Sessions

Getting time to unlock strategic challenges can be tough. 

Our Solve It! Sessions are designed to tackle a specific question or hypothesis, either 121, or in a very small group. Working together we clarify the problem and work through the marketing challenge.

The Brand Detectives workshop set up scene with detective themed props shown.

Workshop & Meeting Facilitation

Getting the right people in a room to generate ideas, solve problems and make decisions, can save weeks of work and stakeholder alignment. External facilitation services offer fresh perspective, a variety of tools and approaches, and ensures the whole team can fully contribute on the day. 

Fiona Lomas, Founder & Director of The Brand Detectives, in detective-themed disguise.

Call for Back-Up

Have you got a strategic challenge but other priorities mean your team can’t get to it? We can work as an extension of your marketing team to ensure you hit your deadlines. You'll not only get a thorough analysis and recommendations, but we can also support with the project execution too. 

Fiona Lomas, Founder & Director of The Brand Detectives.

Capability Coaching

Our strategy coaching services support leaders and teams to deliver winning strategies and build team capabilities. We work with you to make more effective strategic marketing choices, offering a sounding board and external perspective.

Training

Our bespoke and customised training modules are designed to help teams develop an investigative approach to brand building, searching out true insights, managing their brands for the short- and long-term, and developing innovation that meets real needs.

Find out more about our training offering here.

Ready to talk?

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Other Services

BRAND PLANNING

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Brands we work with find it invaluable to have external support to plan and facilitate the brand planning process. You get outside perspective, session facilitation so you don't need to keep your team on track. With an objective approach, we can support you to strengthen your strategic marketing plans and help maximise growth.

INNOVATION PROCESS

A set of hanging lightbulbs switched off with one lightbulb offset from the others which is switched on.

Often businesses look to new products and services to achieve their growth objectives. We can work with you to develop an innovation process to identify market opportunities and develop compelling ideas, including all the process steps necessary to bring them to life. 

TALENT COACHING

TALENT COACHING

Two women sitting together in a work setting.

Flat structures and pressure to do more with less often leaves marketing leaders with little scope for coaching and developing their most promising talent. With nearly two decades nurturing early career talent, we can offer development coaching to help them navigate challenging projects and prepare them for future roles. 

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Copyright © 2025 The Brand Detectives Ltd. All Rights Reserved.

'The Brand Detectives' and 'BRAND CONVICTION' are Registered UK Trademarks of The Brand Detectives Ltd.


Registered Company No. 11564877 (England & Wales).

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