As a strategy consultancy, we specialise in building brands with conviction. BRAND CONVICTION® helps you get noticed, get bought and build loyalty and advocacy. We help brands and businesses like you to grow by supporting your brand planning process, relaunch strategy, innovation development or through tackling a specific brand challenge.
With over 15 years' experience gained as a senior marketer developing and turning around well-known FMCG consumer brands, Fiona Lomas founded The Brand Detectives to support clients to deliver their growth plans, despite the challenging commercial environment.
Based in Leamington Spa in the Midlands, we take on cases for clients across the UK & Europe, working in both English and German.
You'll work directly with Fiona, plus experienced associates when a project requires additional resources, or particular specialist input.
If you want to find out more about our approach, and how we can support your business and brand call us to arrange an initial case consultation.
"I worked closely with Fiona for 6 months, she did a great job with our brand refresh. She is capable and competent and will add value to any business."
Owner & CEO
European Food Business
"Fiona is a strategic marketeer who can also manage the detail where required. She is passionate about building brands as well as having a good commercial viewpoint."
European Marketing Director
"Fiona demonstrates a great mix of strategy and making things happen. Her presence and ability to convince even the more sceptical of sales people was a differentiating skill."
Global Health & Beauty Business
"Fiona is a classically trained Marketer with a breadth of experience across the Marketing Mix. She is a great people person who builds dynamic working relationships across a business."
UK Food Business
"Fiona's appreciation of what it takes for Marketing and IT to work effectively together has ensured the smooth interaction of our teams and enabled us to deliver some highly successful projects together."
Web Development Manager
Multi Channel Fashion Retailer
"Fiona is a strategic and creative brand marketeer with a passion for developing compelling brand and porfolio propositions. Her recommendations are founded on insight led consumer and shopper rationale, as well as having a clear commercial benefit for both brand owners and trade customers."
UK Food Business
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