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About The Brand Detectives

Fiona Lomas, Founder & Director of The Brand Detectives

Want to solve challenges, grow faster and build your team capability?

As a strategy and training consultant, I specialise in building brands with conviction. BRAND CONVICTION® helps your brand get noticed, get bought and get recommended. I help brands and businesses grow by supporting your brand planning process, relaunch strategy, innovation development or through tackling a specific brand challenge. I also deliver training and coaching to develop your team capability.


I'm Fiona Lomas, with over 15 years' experience gained as a senior marketer developing and turning around well-known FMCG consumer brands, I founded The Brand Detectives to support clients to deliver their growth plans, despite the increasingly challenging commercial environment. 


Based in Leamington Spa in the Midlands, I take on cases for clients across the UK & Europe. 


You'll work directly with me, a Chartered Marketer and Fellow of the CIM, plus experienced associates when a project requires additional resources, or particular specialist input. 


If you want to find out more about my approach, and how I can support your business and brand get in touch to arrange an initial case consultation. 

Get in Touch

Testimonials

Brand Reinvention

Strategic Marketing

Strategic Marketing

"I worked closely with Fiona for 6 months, she did a great job with our brand refresh. She is capable and competent and will add value to any business." 


Owner & CEO

European Food Business

Strategic Marketing

Strategic Marketing

Strategic Marketing

"Fiona is a strategic marketeer who can also manage the detail where required. She is passionate about building brands as well as having a good commercial viewpoint." 


European Marketing Director

Beauty Brand

Making It Happen

Strategic Marketing

Making It Happen

"Fiona demonstrates a great mix of strategy and making things happen. Her presence and ability to convince even the more sceptical of sales people was a differentiating skill." 


Sales Director

Global Health & Beauty Business

Working Together

Technical Projects

Technical Projects

"Fiona is a classically trained Marketer with a breadth of experience across the Marketing Mix. She is a great people person who builds dynamic working relationships across a business." 


Marketing Director

UK Food Business

Technical Projects

Technical Projects

Technical Projects

"Fiona's appreciation of what it takes for Marketing and IT to work effectively together has ensured the smooth interaction of our teams and enabled us to deliver some highly successful projects together." 


Web Development Manager

Multi Channel Fashion Retailer 

Commercial Focus

Technical Projects

Commercial Focus

"Fiona is a strategic and creative brand marketeer with a passion for developing compelling brand and porfolio propositions. Her recommendations are founded on insight led consumer and shopper rationale, as well as having a clear commercial benefit for both brand owners and trade customers." 


Category Controller

UK Food Business

Professional Memberships

Chartered Institute of Marketing (CIM) Logo

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'The Brand Detectives' and 'BRAND CONVICTION' are Registered UK Trademarks of The Brand Detectives Ltd.


Registered Company No. 11564877 (England & Wales).

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