Marketing Training

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Strategic marketing training for FMCG teams who execute brilliantly but need to think more strategically.

After 20 years investigating what makes FMCG brands succeed, one pattern is clear: the best marketing teams don't just execute, they investigate. They interrogate problems, gather evidence, and build watertight strategic cases.

That capability can be trained. And it transforms how teams work and the results they can achieve.

At The Brand Detectives we train marketing teams in a range of key strategic skills using our unique approach.

Every session is built around investigation, not presentation:

1. INVESTIGATE THE CASE
Teams work through realistic FMCG scenarios, brands facing similar challenges.

2. PRACTICE THE METHOD
Using proven frameworks, teams investigate problems, gather evidence, and build strategic cases.

3. GET EXPERT FEEDBACK
We examine their approach, show what they missed, and guide them to stronger solutions.

4. REFINE AND APPLY
Teams practice again, embedding the investigative method until it becomes instinct.

The result? 

Capability that transfers directly to their actual work.